Stay top of mind between listings.
No new listing this week? Stay in front of the people you know anyway. Sam makes posts about your town, your favorite spots, home tips and your clients’ big days.
Updated
SamI drafted three posts for next week. Want to see them?
Example
A steady week of posts, without the blank page.
Sam
Brings the ideas.
Local spots, seasonal home tips, community events and a little about you.
You
You pick what fits.
Keep the ones you like, change the rest, or tell her your own idea.
Sam
Plans the week.
Ask for next week’s posts and she suggests times on your calendar.
You
You approve. She posts.
Each one goes out at its time, never during your quiet hours.
What a between-listings post can look like.
Example
Example
Example
What to post when you don’t have a listing
The short answer: Your town, useful home tips, your clients’ milestones, local events and a little about you. A few good posts every week does more than a burst once a month.
Your town.
A new coffee shop, the Saturday market, the best park for a picnic. It shows you know the area without saying so.
Home tips for the season.
Gutters before the rain, a porch refresh for spring. Useful posts get saved and shared.
Your clients’ milestones.
A year in the new house, a finished remodel, a new puppy in the yard. With their permission, these are the posts people love.
Holidays and community events.
The parade, the school fundraiser, a thank-you at Thanksgiving.
A little about you.
Why you do this work, your favorite part of the job, your Saturday. People choose the agent they feel they know.
Keep a steady rhythm.
Pick a pace you can keep, like three posts a week. Sam makes the steady part easy.
What Sam needs from you
Nothing to start. Sam suggests ideas from what she knows about you and your area. Tell her about a client milestone or a local event when you have one.
Good to know.
How often should I post?
Pick a rhythm you can keep, like three posts a week. Ask Sam for a week at a time and approve the ones you like.
Will Sam make up facts about my town?
Sam sticks to what you tell her and what she finds on your public pages, and she asks when something’s missing. You see every post before it goes out, so you always have the final say.
Can Sam post about holidays?
Yes. Ask for a holiday post and schedule it for the day. It goes out outside your quiet hours, or right away with Post now.
Be the agent they already know.
When it’s time to buy or sell, people call the agent they’ve been seeing all along. Sam makes sure that’s you.
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